Archives

A complete compendium of blogs, news, and information I’ve found useful.
(All of these items once appeared in the “Late Breaking” section.)


Games User Research: What’s Different?

by JAKOB NIELSEN on March 20, 2016
Game testing researches the notion of fun. Compared with mainstream UX studies, it involves many more users and relies more on biometrics and custom software. The most striking findings from the Games User Research Summit were the drastic age and gender differences in motivation research.

https://www.nngroup.com/articles/game-user-research/


The New Design Leader Emphasizes Leadership

by JAKOB NIELSEN

…That isn’t to say they ignore design, rather that great design is the touchstone by which they bring everyone together…


Brand Experience: Greater than the sum of its Touchpoints

by Julian Koschwitz

…If a customer journey map is the template for a brand experience then diffusion of experiences is what it looks like after taking it for a spin. Anticipating this helps to design better experiences….